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id="rc84yjsr" class="Main_Body" id="Main_Body"> <style type="text/css">  </style> <div id="rc84yjsr" class="bodyLeft"> <div id="rc84yjsr" class="Article"> <div id="rc84yjsr" class="Article_head">當(dāng)前位置：<a href="/" class="location">首頁</a> > <a href="articletype_id_22.html" class="location">食堂承包</a> > <a href="articletype_id_113.html" class="location">湖南食堂承包</a> > <a href="articletype_id_115.html" class="location">湖南食堂承包</a> > 詳細(xì)內(nèi)容</div> <div id="rc84yjsr" class="Article_title"> <dl style="margin:0px;padding:0px; "> <dd style="text-align:center;font-weight:bold;font-size:15px;padding:5px 0px 15px 0px;margin:0px">89年小伙，三年開18家門店，他要做煎餅界的西少爺</dd> <dd style="text-align:center;padding:2px;">發(fā)布時(shí)間：2018-4-28 閱讀次數(shù)：261 字體大小: 【<a href="javascript:void(0);" onclick="changeFontSize('12')">小</a>】【<a href="javascript:void(0);" onclick="changeFontSize('14')">中</a>】【<a href="javascript:void(0);" onclick="changeFontSize('16')">大</a>】</dd> </dl> </div> <div id="rc84yjsr" class="Article_body" id="changeBodyFont"> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:16px;"><span style="font-size:18px;">如果問：最近兩年哪個(gè)</span><span style="font-size:18px;">態(tài)發(fā)展最為迅猛?</span></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">答案肯定是小吃。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:16px;"><span style="font-size:18px;">在35799億元的</span><span style="font-size:18px;">市場(chǎng)中，小吃收割著餐飲行業(yè)近1/3 的營收，它們像野草一樣野蠻生長。</span></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">第一佳大雞排、皇家雞排幾乎見縫插針的存活于你我所在城市的各個(gè)街道;</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">西少爺肉夾饃、魏家涼皮的出現(xiàn)則讓陜味小吃名聲大噪，最近一年以肉夾饃、涼皮為單品的門店更是在北上廣深等城市激增;</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">而重慶小面、武漢熱干面則在全國范圍內(nèi)大放光彩，大江南北都能看到它們的身影。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">這些仿佛都在告訴我們：特色小吃的春天來了。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="629" src="http://p1.pstatp.com/large/24300000feeb48ac95ce" width="518"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">這不，在北京就有一個(gè)89年的小伙子，就是通過一個(gè)小小的煎餅火了起來，成為了京城網(wǎng)紅煎餅。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">通過品類細(xì)分、產(chǎn)品創(chuàng)新、產(chǎn)品形狀改變、包裝袋趣味化，他活生生的把一個(gè)最傳統(tǒng)、最常見的煎餅做到了極致，還深受年輕人喜愛，三年的時(shí)間在北京開了18家檔口店，面積都在5-10平左右，一個(gè)檔口一天最多能賣出4000元，而毛利卻能達(dá)到70%~85%之高。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">近日，職業(yè)餐飲網(wǎng)記者就在北京對(duì)鄒同學(xué)的創(chuàng)始人王臣進(jìn)行了專訪。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">受黃太吉啟發(fā)做煎餅</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">2009年，王臣從河北老家來到了北京，到高爾夫?qū)W校學(xué)習(xí)教練管理，起初他覺得通過高爾夫可以結(jié)識(shí)到高端人脈，對(duì)自己以后的發(fā)展有利，可是工作了以后他才發(fā)現(xiàn)社會(huì)是現(xiàn)實(shí)的，當(dāng)自己量級(jí)不夠的時(shí)候認(rèn)識(shí)誰都白費(fèi)，別人想幫你都不知道你手在哪里，所以這也激發(fā)王臣去創(chuàng)業(yè)，要有一個(gè)屬于自己的實(shí)業(yè)。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="480" src="http://p9.pstatp.com/large/242e000149bb40b3b9e7" width="358"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;">(右為鄒同學(xué)創(chuàng)始人王臣)</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">差不多有兩年時(shí)間他一邊上班，一邊看項(xiàng)目，到了2012年憑借一款小小煎餅和互聯(lián)網(wǎng)思維讓黃太吉名聲大噪，這給王臣帶來了巨大的刺激和啟發(fā)，這件事改變了他對(duì)單品類小吃不能做成品牌和規(guī)模的認(rèn)知。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">在實(shí)際考察的時(shí)候王臣也發(fā)現(xiàn)同樣是賣煎餅，工體附近有一個(gè)大媽推車賣，只在晚上賣，一個(gè)頂配煎餅吃下來得20元，一晚上就能賣出三四千元錢，而且煎餅的毛利是及其高的，這下更堅(jiān)定了他做煎餅的決心。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">相比于別的餐飲品類煎餅有以下優(yōu)勢(shì)：</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">1</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">高頻、剛需</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">360創(chuàng)始人周鴻祎說過，衡量好產(chǎn)品就是六個(gè)字“高頻、痛點(diǎn)、剛需”。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">而在王臣看來煎餅在北京剛好屬于高頻和剛需性產(chǎn)品，在他做調(diào)研時(shí)發(fā)現(xiàn)全國范圍內(nèi)煎餅存在的數(shù)量5~10萬家，僅在北京一個(gè)地區(qū)就有1萬多家煎餅店，北京大眾點(diǎn)評(píng)可查到的煎餅店就有1129家，所以這也說明市場(chǎng)是足夠大的，無論是早餐、中餐、晚餐都可以吃它，同時(shí)也具有堂食+外賣的屬性，可以走餐飲零售化路線，也比較符合未來做餐飲的趨勢(shì)。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">2</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">天然高毛利屬性</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:16px;"><span style="font-size:18px;">煎餅產(chǎn)品的本身屬性非常好，包裹性，延伸性非常好，可以卷一切，這也是這兩年讓美國人風(fēng)靡的原因，因?yàn)槔镞吺巢牡牟煌M合搭配，</span><span style="font-size:18px;">結(jié)構(gòu)完全掌握在自己手里，也造就了煎餅是天然</span></span><span style="font-size:18px;text-indent:2em;">高毛利屬性的產(chǎn)品，現(xiàn)在王臣的煎餅毛利能達(dá)到70%~85%之高。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="color:#FF0000;font-size:18px;"><strong><span style="font-size:18px;">3</span></strong></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="color:#FF0000;font-size:18px;"><strong><span style="font-size:18px;">觀賞性強(qiáng)，有體驗(yàn)感</span></strong></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">面糊放在鏊子上，再用工具左右推攤，然后再加入雞蛋、蔥花，香蔥，薄脆，基本上在每個(gè)成年人腦海里都有一個(gè)小時(shí)候攤煎餅的畫面。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">相比于其它食物來說，煎餅制作過程的畫面感實(shí)在是太強(qiáng)了，產(chǎn)品本身就有體驗(yàn)感，未來在做大店的時(shí)候完全可以放大體驗(yàn)場(chǎng)景的部分。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">4</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">行業(yè)內(nèi)沒有競(jìng)品可對(duì)標(biāo)</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">一個(gè)品類里，只要沒有前三名，只要沒有讓顧客開口就能說出來的三個(gè)品牌，就說明是有很大的市場(chǎng)空間，這是王臣的認(rèn)知，他相信未來就算是再小的品類也會(huì)出現(xiàn)領(lǐng)導(dǎo)品牌。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:16px;"><span style="font-size:18px;">于是王臣開始做煎餅，并且他沒有像一些餐飲老板一樣在首家店的時(shí)候就選擇做甩手掌柜，而是自己親歷親為，即是</span><span style="font-size:18px;">、也是產(chǎn)品經(jīng)理，把餐飲的門道都摸了一遍，這也是為什么模仿黃太吉的很多，留到現(xiàn)在的卻只有鄒同學(xué)，在王臣看來做餐飲眼睛可以仰望星空，但腳必須穩(wěn)踩大地。</span></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">一個(gè)小小煎餅四大賣點(diǎn)</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">通過三年的努力，王臣開出了18家檔口店，盈利能力也都十分可以，但甜蜜有時(shí)就好像和苦澀是最好的伴侶，因?yàn)榻^大部分都是違建和沒有營業(yè)執(zhí)照，食藥的政策迫使王臣也關(guān)了好多店，又因?yàn)楹秃匣锶死砟钌系牟缓妥罱K無奈分手。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">2017年3月，王臣再次創(chuàng)業(yè)，創(chuàng)辦了鄒同學(xué)，第一家在南鑼鼓巷順利開業(yè)，3個(gè)月的時(shí)間里開出了5家店，還有純外賣店，主要定位80、90、00后。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="706" src="http://p1.pstatp.com/large/242f0001461788c26a20" width="640"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">這一次王臣只想做自己，通過產(chǎn)品梳理和創(chuàng)新他讓小小的煎餅有了以下四個(gè)賣點(diǎn)：</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">1</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">品類細(xì)分：做不干、不粘牙的第四類煎餅</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">在鄒同學(xué)沒出現(xiàn)前，煎餅派別大概分為三類：</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">第一類：是大家眾所周知的山東雜糧煎餅為主的大煎餅，缺點(diǎn)是因?yàn)槎际请s糧面，口感過干，無雞蛋，醬味還具有地方性。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">第二類：是以山東滕州菜煎餅為主的菜煎餅，缺點(diǎn)是配菜準(zhǔn)備比較多、制作工藝比較復(fù)雜，時(shí)間長、成本高，受眾群體小。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">第三類：是以天津綠豆面為主的小煎餅，特點(diǎn)是純綠豆面口感干，成本高，油條居多，本地人認(rèn)可，但很難被天津以外的人接受。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">這三類煎餅還有一個(gè)共同特點(diǎn)：比較受年紀(jì)稍微大點(diǎn)的人的喜愛。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">對(duì)于年輕人而言，其實(shí)并沒有一款煎餅是適合他們吃的，于是王臣就結(jié)合了以上三類煎餅的優(yōu)點(diǎn)，最后研發(fā)出了以綠豆面+白面+雜糧為主的薄脆小煎餅，這樣的煎餅特點(diǎn)是口感既不干，也不粘牙，制作工藝簡單，成本也不高。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">同時(shí)王臣對(duì)薄脆和醬料分別進(jìn)行了創(chuàng)新，薄脆即酥脆也不油，醬料是以北京老四樣為主的咸香口兒醬料。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="312" src="http://p3.pstatp.com/large/24300000feea619db226" width="640"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="font-size:18px;">2</span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="font-size:18px;">產(chǎn)品原創(chuàng)：做肘子煎餅、帶魚煎餅，毛利85%</span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">以往，提起煎餅好像我們腦海里閃現(xiàn)出來的，就是那一種由雜糧面、甜面醬、雞蛋、薄脆、蔥花……構(gòu)成的煎餅，可在王臣的鄒同學(xué)卻有7款SKU。10元的傳統(tǒng)原味煎餅、16元的醬肘子煎餅、16元的酥帶魚煎餅20元的熏鴨煎餅……別說沒見過了，有些甚至連聽都沒聽過。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">為什么要做肘子煎餅、帶魚煎餅?zāi)?</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">王臣說：“如果想做給年輕人吃的煎餅，就必須先引發(fā)他們的好奇心，什么產(chǎn)品能夠引發(fā)他們的好奇心和關(guān)注呢?那一定是人無我有的產(chǎn)品，其次從定價(jià)的角度來說，傳統(tǒng)的煎餅多少錢大家心里已經(jīng)有數(shù)，你賣超過10塊錢，可能人家連理你都不理你，但是原創(chuàng)產(chǎn)品就不一樣了，顧客是愿意為稀缺去買單的。”</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">現(xiàn)在鄒同學(xué)正是因?yàn)檫@樣的結(jié)合，有些產(chǎn)品毛利能達(dá)到85%，原創(chuàng)產(chǎn)品占銷售額的50%。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="640" src="http://p3.pstatp.com/large/242b00035152dac850b1" width="640"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;">(帶魚煎餅)</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">3</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">對(duì)標(biāo)三明治：做三角形狀的煎餅</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">問十個(gè)年輕人“為什么你不愛買煎餅”的問題，恐怕八個(gè)人都會(huì)給出相同的答案：那就是LOW。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">的確，在過去相當(dāng)長的一段時(shí)間內(nèi)，因?yàn)榧屣灣錾谑芯�，是�?duì)抗饑餓的美食，又多被推車擺出去賣，因此這種認(rèn)知確實(shí)根深蒂固在人們心里，但如果想要年輕人吃就必須去LOW化。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">在這方面，王臣可沒少花費(fèi)心思，最后他發(fā)現(xiàn)很多喜歡吃三明治不僅僅因?yàn)樗鼱I養(yǎng)、豐富、便捷，更是因?yàn)椴煌澄锏慕M合造就了它較高的顏值，所以，鄒同學(xué)對(duì)標(biāo)的不應(yīng)該是傳統(tǒng)煎餅，而是三明治。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="640" src="http://p9.pstatp.com/large/242a000416ab807104bf" width="640"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;">(三文治煎餅)</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">所以王臣算是第一個(gè)把煎餅做成三角形狀的人，從產(chǎn)品形式上徹底改變大家對(duì)路邊煎餅的認(rèn)知，自從做成了三角形狀以后，不但里邊的食材清晰可見，顏值高吸引了很多年輕人購買，因?yàn)槭侨切螤钤俪韵嗌先藗兛雌饋硪哺刮牧艘恍?/span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">4</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;text-align:center;background-color:#FFFFFF;"> <strong><span style="color:#FF0000;font-size:18px;"><span style="font-size:18px;">包裝創(chuàng)新：做有表情包的袋子</span></span></strong> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">一直以來，傳統(tǒng)的煎餅就無包裝袋可言，很多都是一個(gè)塑料袋拎著就走，但王臣覺得其實(shí)包裝的目的不僅是為了好看，更是在顧客和你不熟的情況下，最好的溝通工具。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">你看現(xiàn)在的西少爺，他們現(xiàn)在就很像一個(gè)媒體，包裝上可以印發(fā)賣房信息，可以幫其他有需求的客戶去宣傳，因?yàn)榱髁孔畲蟮氖遣惋嬋恕?/span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">所以，基于此，王臣一直在為鄒同學(xué)尋覓一款特別的包裝，既實(shí)用又美觀。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">終于，受到樂事表情薯片的推出一下子讓王臣找到了靈感，自從加了這個(gè)創(chuàng)意以后樂事薯片的銷量直線上升，還成為了朋友圈炫耀分享的利器，所以在鄒同學(xué)包裝的設(shè)計(jì)上王臣大膽的使用了面部表情這個(gè)創(chuàng)意。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">過去吃一個(gè)煎餅就會(huì)糊滿臉，所以很多女孩是不好意思讓人看到不雅的吃相的，了解到這一痛點(diǎn)以后王臣把鄒同學(xué)的包裝做成了漏斗狀，即有一塊包裝遮蓋住了嘴巴的位置，這樣美女們就不會(huì)有諸如此類的顧慮了，更重要的是大家更樂于分享和傳播，現(xiàn)在的時(shí)代是分享的時(shí)代。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p align="center" style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:16px;"><img align="" alt="" border="0" height="452" src="http://p3.pstatp.com/large/242a000416ac97140c76" width="640"/></span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">小結(jié)：</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">“越是進(jìn)入壁壘低的行業(yè)或者品類，后面的難度系數(shù)就越大”，這是王臣一直以來的認(rèn)知。所以，即便是一款最尋常、最常見的煎餅他也在能夠想的到的地方做了微創(chuàng)新，也正是這一點(diǎn)點(diǎn)的微創(chuàng)新讓鄒同學(xué)和其它煎餅品牌拉開了距離。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;">通過王臣的案例也能告訴我們所有的餐飲人，進(jìn)入之前可以仰望星空，進(jìn)入之后必須腳踏實(shí)地，首店要親力親為，即便是再完美的產(chǎn)品，也有N種上升的可能，把普通的產(chǎn)品變不普通，才是這個(gè)時(shí)代最好的競(jìng)爭壁壘。</span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><br/> </span> </p> <p style="margin-top:0px;margin-bottom:0px;padding:0px;list-style:none;font-family:宋體, arial, sans-serif;font-size:13px;line-height:23.4px;white-space:normal;text-indent:2em;background-color:#FFFFFF;"> <span style="font-size:18px;"><img src="http://d2.cdn.zhuolaoshi.cn/user/xjp/image/20180428/20180428194212461246.png" alt="" border="0" style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;"/><img src="http://d2.cdn.zhuolaoshi.cn/user/xjp/image/20180428/20180428194235213521.png" alt="" border="0" style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;"/><br style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;"/> <p style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;text-indent:2em;"> <span style="font-size:18px;"><img src="http://d2.cdn.zhuolaoshi.cn/user/xjp/image/20180428/20180428193858085808.png" alt="" border="0"/><br/> </span> </p> <p style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;text-indent:2em;"> <span style="font-size:18px;"></span> </p> <p style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;"> <span style="font-family:monospace;white-space:pre-wrap;widows:1;color:#FF0000;"> </span><span style="font-family:monospace;white-space:pre-wrap;widows:1;font-size:16px;"><strong>廣西鴻泰餐飲管理服務(wù)有限公司專業(yè)以</strong></span><a href="/" style="font-family:monospace;white-space:pre-wrap;widows:1;color:#0066CC;text-decoration:none;"><span style="color:#000000;font-size:16px;"><strong>食堂承包</strong></span></a><span style="font-family:monospace;white-space:pre-wrap;widows:1;font-size:16px;"><strong>為主營項(xiàng)目,是一家實(shí)力雄厚,管理制度完善,運(yùn)作方式獨(dú)特的專業(yè)膳食公司。</strong></span> </p> <p style="margin-top:0px;margin-bottom:0px;white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;padding:0px;line-height:normal;"> <span style="font-size:16px;"><span style="font-family:monospace;white-space:pre-wrap;widows:1;line-height:normal;"><strong>廣西鴻泰餐飲</strong></span></span><strong><span style="font-size:16px;">管理服務(wù)有限公司擁有二十余年食堂承包管理經(jīng)驗(yàn),分公司遍布全國多省市專業(yè)東莞,深圳,上海,廣州,佛山,中山,河源,惠州,惠東,珠海,茂名,廣西,南寧,柳州,北海,欽州,桂林,防城港,北部灣,貴港,來賓,海南,海口,三亞,珠三角,河北,北京,湖南,湘潭,長沙,株洲食堂承包,飯?zhí)贸邪?食堂外包,食堂托管,食堂管理,糧油配送,蔬菜配送,水果配送,食材配送,團(tuán)膳服務(wù)。為工廠,醫(yī)院,學(xué)校,酒店,事業(yè)單位,工業(yè)園區(qū)等提供優(yōu)質(zhì)的食堂承包外包服務(wù)解決方案。<span style="font-size:18px;">咨詢電話:</span></span><strong style="color:#339933;font-family:Simsun;font-size:18px;background-color:#FFFFFF;"><span style="color:#FF0000;">13975935757</span></strong></strong> </p> <p style="margin-top:0px;margin-bottom:0px;white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;padding:0px;line-height:normal;"> <strong><strong style="color:#339933;font-family:Simsun;font-size:18px;background-color:#FFFFFF;"><br/> </strong></strong> </p> <p style="margin-top:0px;margin-bottom:0px;white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;padding:0px;line-height:normal;"> <strong><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;widows:1;line-height:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;line-height:normal;"><a href="index_id_2.html" target="_blank" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">食堂承包</span></a><span style="font-size:16px;">,</span><a href="articletype_id_9.html" target="_blank" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">飯?zhí)贸邪?/span></a><span style="font-size:16px;">,</span><a href="index_id_8.html" target="_blank" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">承包食堂</span></a><span style="font-size:16px;">,</span><a href="/" target="_blank" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">承包飯?zhí)?/span></a><span style="font-size:16px;">,</span><a href="articletype_id_11.html" target="_blank" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">工廠食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">廣西食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">深圳食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">上海食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">湖南食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">北京食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">天津食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">河北食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">海南食堂承包</span></a></span></span></span></span></strong><strong style="font-size:12pt;"><span style="font-size:21.3px;"><span style="color:#FF0000;"><span style="font-family:monospace;white-space:pre-wrap;font-weight:normal;"><span style="color:#1A1AA6;font-stretch:normal;font-size:medium;"><span style="font-size:16px;">,</span><a href="/" style="color:#0066CC;text-decoration:none;"><span style="font-size:16px;">廣東食堂承包</span></a></span></span></span></span></strong> </p> <p style="white-space:normal;font-family:宋體, arial, sans-serif;font-size:13px;"> <br/> </p> <p style="margin-top:0px;margin-bottom:0px;font-family:微軟雅黑, Arial;white-space:normal;font-size:13px;color:#4C4948;padding:0px;line-height:20px;"> <br/> </p> <div id="rc84yjsr" class="operate" style="font-family:微軟雅黑, Arial;white-space:normal;font-size:13px;color:#4C4948;padding:0px;margin:20px 0px 0px;line-height:20px;"> </div> <div id="rc84yjsr" class="other" style="font-family:微軟雅黑, Arial;white-space:normal;font-size:13px;color:#4C4948;padding:0px;margin:10px 0px 0px;line-height:20px;"> <p class="typename" style="margin-top:0px;margin-bottom:0px;padding:3px 0px;line-height:20px;"> <strong><span style="font-size:16px;">所屬類別：</span></strong><span style="font-size:16px;"> 公司新聞</span> </p> <p class="keyword" style="margin-top:0px;margin-bottom:0px;padding:3px 0px;line-height:20px;"> <span style="font-size:16px;">該資訊的關(guān)鍵詞為：</span><a id="1" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">食堂承包</span></a><span style="font-size:16px;"> </span><a id="2" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">承包食堂</span></a><span style="font-size:16px;"> </span><a id="3" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">飯?zhí)贸邪?/span></a><span style="font-size:16px;"> </span><a id="4" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">承包飯?zhí)?/span></a><span style="font-size:16px;"> </span><a id="5" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">深圳食堂承包</span></a><span style="font-size:16px;"> </span><a id="6" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">廣州食堂承包</span></a><span style="font-size:16px;"> </span><a id="7" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">學(xué)校食堂承包</span></a><span style="font-size:16px;"> </span><a id="8" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">廣西食堂承包</span></a><span style="font-size:16px;"> </span><a id="9" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">南寧食堂承包</span></a><span style="font-size:16px;"> </span><a id="10" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span style="font-size:16px;">柳州食堂承包</span></a><span style="font-size:16px;"> </span><a id="11" href="index.html" style="color:#0066CC;text-decoration:none;padding:0px 5px;"><span 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